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  • Without the logo, you’d never tell it apart from any other manufacturer. They’re all exactly the same. So boring.

  • Without the logo, you’d never tell it apart from any other manufacturer.

    There are good reasons for that, but it also seems like a good reason for Look to go all-in with the Mondrian scheme as that is now the differentiator. It's hard to see anybody buying a Look who doesn't specifically want a Look

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