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How much of that 40% discount gets eaten by import duty / fees / taxes when you buy from the US? I guess you must get a much better deal than we do on that.
Cheap stuff from Japan / Singapore / HK isn't cheap to the UK anymore, once you add VAT and import duty/fees/shipping it's a waste of time. Certainly, looking at Sakura prices a GS is going to work out no better than maybe 5%-8% cheaper than just buying full price from a UK AD. And in that case you can get a discount from @ejay2.0. ;)
Regal
JB
Used to be able to get 25% off at GS Retailers. That changed I wanna say in 2019? Topper Jewellers and Timeless Luxury (who were acquired by WoS) had no issues offering me that discount as a first time customer. Called back a year later and they said that they no longer offer GS discounts. Period. Said that GS had cracked down on discounting. Some retailers wouldn’t even offer me a discount on Seiko Luxe references. But you can buy them for 60% of the US retail price from Sakura anyway.