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@Retro_Bastard
The scarcity and ltd edition model is definitely working on me. I've always liked the Speedmaster but the fact I can get one whenever means I've yet to buy one that and the fact I said liked not love yet I'd be willing to give my left nut for a 3.5k quartz and if I was able to get hold of the Sbgp017 shortly after they're bound to release something else I'll want so with all the other watches out there there's always at least one GS on my radar. If I get a Speedmaster I'll either like it enough to keep it a long time or it'll scratch the itch and I'll sell it within a year or two. Either way I'd only be buying one. Same with Tudor I've already got a BB58 so seeing new models with subtle colour variations or a slightly smaller case I just think I've already got one that's basically the same and don't really give them a second glance but with Grand Seiko I can't get enough of them. I've only got 2 but I'd probably have 10 if I could afford it. The first one I bought was grey which I didn't realise at the time and the second was second hand so I can't get GS9 membership yet but thats probably a good thing for my books as I could end up with a real problem if I was given the full groom. Rolex waiting lists and the Whole Moonswatch thing puts me off a watch rather than lust after it.
For me things like early pre order opportunity to reward loyalty are attractive to me.