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Was it ever? Only Rolex and PP and a small number of AP references are depreciation-proof. What about all the other brands?
I think in the US, GS prices have always been lower. Dealers give bigger discounts than in Europe and second hand prices have definitely been lower especially for quartz pieces but I think that's changed a bit. Limited edition Grand Seikos that are in demand definitely appreciate. Eg the "Whirlpool" is at least 50% over list these days, as is the "Peacock" GMT, and the Ryusendo to name a few.
Vintage prices for the best pieces have also kicked up.
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Used to be able to get 25% off at GS Retailers. That changed I wanna say in 2019? Topper Jewellers and Timeless Luxury (who were acquired by WoS) had no issues offering me that discount as a first time customer. Called back a year later and they said that they no longer offer GS discounts. Period. Said that GS had cracked down on discounting. Some retailers wouldn’t even offer me a discount on Seiko Luxe references. But you can buy them for 60% of the US retail price from Sakura anyway.
Is depreciation still an issue?