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Well it just sells that story of craftsmanship/attention to detail. Because you can’t really see a watch well enough in a retail environment with the naked eye to clock it. So when you’re now able to film 4K macro video of the dials and hands you can actually see the difference between the way GS do it and the way most Swiss brands do. Before that all you ever heard about GS was “why on earth would you pay Rolex money for a Seiko lol”.
Regal-
I don’t think anyone GAF about the craftsmanship angle of Grand Seiko apart from horology enthusiasts (shudders) unfortunately. I think they will need to go scarcity/rolex/supreme/dickhead to get traction- which is a shame if I am right.
On a similar vein, it does mildly irk me that ‘the citizen’ range gets so few props when it’s a solar HAQ movement in super treated titanium with astonishing finishing. But they are only watches I suppose….
jv
This point is huge. The Japanese have a well-earned reputation for setting themselves almost impossibly high standards when they want to get established in a premium niche. GS dials are wearable art. They really make you want to pay the high price.