I've got WTB something or other alu on my gravel bike and DT Swiss alu on my hardtail.
Given my crashes, I'm probably more in need of side-impact protection than worrying about rim choice.
I had another gravel wheelset with WTB rims and they actually seemed more resistant to rock strikes, no dents even though the paint had worn off from the edge.
I've got WTB something or other alu on my gravel bike and DT Swiss alu on my hardtail.
Given my crashes, I'm probably more in need of side-impact protection than worrying about rim choice.