Not to side on the idea of giving bikes names, but if it was something like this it'd make a bit more sense. Other person may not be aware that it's a manufacturer name.
Yeah, tho the fact that it's been in her hallway for 3 years and she has no idea why it's called Nelson indicates that the branding may be a teensy bit less prominent. Or she's an idiot.
Well, yeah, but with reservations about being on the side of someone who names their bike 'Nelson'.