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Will probably go the way Apple TV has gone, i.e. badly, but not badly enough to kill it.
I think this will ignite a prosumer market for AR / VR as it's genuinely a leap above what's been available for a while but it'll all depend on a affordability of gen 2 or 3 or the 'SE' version.
Soul-
Not to mention the Apple factor. Almost every big thing Apple has done to date has triggered a flurry of activity in the competing markets. Look at how many different smart phone/tablet/watch/wireless headphone brands there are today. And Gorilla Glass is on pretty much every consumer piece of touch screen hardware. The agility and responsiveness of global tech supply chains is insane these days. I bet every major tech company will have some kind of AR hardware in the next few years, and that will be in no small part thanks to Apple doing it.
Invent
Yeah, I think they did this. They made it look like a viable product, which is intentionally damning it with faint praise. The state of the art is and always has been jokes from what I've seen.
Will probably go the way Apple TV has gone, i.e. badly, but not badly enough to kill it.