It's a tactic.
It means that no matter how they edit the clip the soundbite gets on TV. Obviously the way to counter it is to play the extended clip but not every agency has the airtime.
not every agency has the airtime
Not only that, but the politicians' comms directors often know almost exactly how long the slot is and then write/rehearse the soundbite accordingly.
Bearlegged's approach would be excellent
@mashton started
London Fixed Gear and Single-Speed is a community of predominantly fixed gear and single-speed cyclists in and around London, UK.
This site is supported almost exclusively by donations. Please consider donating a small amount regularly.
It's a tactic.
It means that no matter how they edit the clip the soundbite gets on TV. Obviously the way to counter it is to play the extended clip but not every agency has the airtime.