You are reading a single comment by @mashton and its replies. Click here to read the full conversation.
  • It's a tactic.

    It means that no matter how they edit the clip the soundbite gets on TV. Obviously the way to counter it is to play the extended clip but not every agency has the airtime.

  • not every agency has the airtime

    Not only that, but the politicians' comms directors often know almost exactly how long the slot is and then write/rehearse the soundbite accordingly.

    Bearlegged's approach would be excellent

About

Avatar for mashton @mashton started