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can't they agree the best common strategy and pool their resources?
No, because the prize for the winners of the competition will be huge, including possibly putting one of their rivals out of business. This seems inefficient, but it's nowhere near as bad as everybody being told which one path to follow if that turns out to be the wrong one.
Are any big countries going that way? Hydrogen cell tractor units seem to be available from the likes of Volvo. And the UK has big fleets building their own private infrastructure for bioLPG, but nobody is putting bioLPG pumps in the commercial vehicle filling stations on the motorways. There seems to be even less of an agreed strategy than there is in the private car world.
Commercial vehicle operators are free of emotional attachment to rorty engines and penis substitutes, so can't they agree the best common strategy and pool their resources?