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But Shimano's users are a very specific part of the global PC market. I have a feeling (thats it, its a feeling) that a lot of people who spend 4k+ on bikes that go beep boop will fall into the 15%+ PC market share of Apple in the US.
Santa Cruz shouldn't bother with Sram's UDH, because SRAM has only about 15% market share of global bike component sales?
All this doesnt matter tbh, they cant even make a nice software for one platform, imagine if they had to develop and maintain two.
Apple has less than ten per cent of the global PC market. That's why Shimano don't do a mac version.