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Guiness/beer was always more expensive in the RoI, generally speaking, than in the UK
Probably because staff are better trained, know what they are doing and have better pay/conditions than in the UK.
Not sure if this is a myth, but when Croke Park was redeveloped in the 90s-00s, there was a catering brief, to deliver 80,000 pints of Guinness in 15mins especially at interval times. Imagine a continuous bar tap on every level, with a long line of plastic pint glasses and an battalion of bar staff. Probably the same at the Aviva for football and rugby matches.
At €9 a pint = €720,000
Guiness/beer was always more expensive in the RoI, generally speaking, than in the UK