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  • Well the implication is that they’ve already been making these for some time.

    Having said that, it’s worth pointing out that the main bottleneck for AnOrdain is the enamel dial production. The actual watch production is not an issue. So I imagine they’ve got different people working on these, at least partly. But I think it involves some enamelling from one of their jewellers so I can’t imagine it has had zero impact.

    My point is more that the optics aren’t great and Lewis writing “we’ve made a ton of these for Hoodwinkee but we haven’t really figured out how to offer this to those of you on the waitlist, any suggestions?” just looks increasingly buffoonish after the multiple waitlist/ordering system flip-flops they’ve already executed.

  • Not on insta but I can imagine!

    Lewis seems like a very chill and nice guy but he could really do with a business partner who can get a handle on this stuff. He just doesn’t seem to understand how his decisions are going to play out.

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