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people who have no real idea what an Ironman actually is?
Oh, they know. They're just done with slevless types yammering on about it.
I remember upthread, the discussion on Armstrong 's foray into IM (where he probably wouldn't shut up about it to his mates), and the fact that he was not being tested - despite it being policy to test the top x many competitors.
If there's enough of a financial incentive, the organisers will always find a a way to not damage the rain makers' ability to bring in the fans.
I can't find it now, but about 10-12 years ago they did an anonymous survey of people doing European Ironman events, and iirc 25-30% admitted they were doping. This isn't just the pros - it's the weekend slvlss hobbyists who stand to get nothing more than a participation medal.
Testing was almost non-existent, so they could easily get away with it, but really - for a participation medal and some idle boasting in the office to people who have no real idea what an Ironman actually is?