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it's the weekend slvlss hobbyists who stand to get nothing
They also stand to lose nothing if caught, and I suppose if you have the cheater mindset then the further you are behind the pointy end the easier it is to convince yourself that they must be doping so you should too to see how you compare on a "level" playing field.
I can't find it now, but about 10-12 years ago they did an anonymous survey of people doing European Ironman events, and iirc 25-30% admitted they were doping. This isn't just the pros - it's the weekend slvlss hobbyists who stand to get nothing more than a participation medal.
Testing was almost non-existent, so they could easily get away with it, but really - for a participation medal and some idle boasting in the office to people who have no real idea what an Ironman actually is?