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Would be interesting to see what's caused the decision now (newly being sold in Europe/Belgium perhaps?). Of course I'm sure trademark/copyright laws are pretty complex, but it still seems like a pretty clear case IMO (I, not being a lawyer)
mmccarthy-
It's not trademark or copyright, though, is it?
The usual boeuf is down to it being appellation d'origine contrôlée - you can't call fiizzy wine Champagne, unless it's from & made in the Champagne region, to specific standards.
Or from a country / area that don't give a fuck, and is not governed by various trade agreements / other treaties - like parts of the US.
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According to the article it isn't usually sold in Europe for this reason (and possibly because it is shit). This was a special one-off shipment.
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The article says it's not sold in the EU but a resident imported it privately and it was seized.
I assume it can't be sold in the EU as the EU recognises "Champagne" as a protected name/status.
NotThamesWater
aggi
NurseHolliday
Miller has used that slogan since the 70s that I can remember. They're wrong that it is the champagne of beers, but it's not a new campaign.