OLED is generally viewed as the best technology (although decent LED is still good). I'd tend to stick with Panasonic, Samsung or LG but anything not bargain priced will probably be decent.
I generally ignore the smart features as those tend to date faster than the rest of the tv and it is easy to plug in a fire stick or something to replace them.
Main deal breakers for me would be actual physical stuff (number of HDMI ports, eARC, etc) if you're going to be using it with a console, multiple inputs, soundbar, etc
OLED is generally viewed as the best technology (although decent LED is still good). I'd tend to stick with Panasonic, Samsung or LG but anything not bargain priced will probably be decent.
I generally ignore the smart features as those tend to date faster than the rest of the tv and it is easy to plug in a fire stick or something to replace them.
Main deal breakers for me would be actual physical stuff (number of HDMI ports, eARC, etc) if you're going to be using it with a console, multiple inputs, soundbar, etc