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only presume either Starmer has been anointed for Buggins turn at the next GE
Starmer and Reeves have been wooing business and have won many over, like Blair did.
His first term, like New Labour's, will be pretty moderate on redistribution. There are signs that even businesses are up for differentiated pay deals offering lowest paid a higher percentage to make up the average pay rise for various striking sectors announced in the press.
The tory press, while spouting culture war stuff also want to keep businesses on side. And even on culture war issues labour are not rising to the baits thrown by the tories
What seems strange is the continuing easy ride that Starmer is getting from the press, and Tory central office. I can only presume either Starmer has been anointed for Buggins turn at the next GE, or the Tories are saving an avalanche of shit that will make that ad look tame for the next GE.