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I’m not saying they’re playing 4d chess, just that the proven strategies that work for mega churches, for example, have also been employed by trump’s campaigners and handlers post the apprentice. By many accounts his way of presenting himself had to be edited into a leader archetype for the show, so he’s definitely been coached.
It could absolutely be coincidence regarding that large constituency, but I suspect there’s a degree of calculation there, particularly factoring in their susceptibility to grift.
Leshaches
This is conspiracy theory. The Evangelicals love him because he is, like them, a fascist. It doesn't run much deeper than that.