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Yeah those folks aren’t scientists but they’re al least smart enough to realise what sticks with an audience and sell that.
More than that lot I’d suggest people like Roger stone (whose importance is likely also overstated), and crucially the TV and marketing folks who were paid specifically to turn trump into a brand that stood a political snowflake’s chance in hell.
Leshaches
Did they though? I'm leaning more towards those who claim he just stumbled into the presidential role by sheer luck. His inner circle seems to consist of the densest idiots imaginable, not sure Ivanka, the MyPillow guy or Guliani are capable of studying anything.