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the people who built his persona studied the evangelical playbooks
Did they though? I'm leaning more towards those who claim he just stumbled into the presidential role by sheer luck. His inner circle seems to consist of the densest idiots imaginable, not sure Ivanka, the MyPillow guy or Guliani are capable of studying anything.
starfish&coffee-
Isn't anyone with a recognisable name just a marzipan ball on the Simnel cake of 'Team Trump'?
Think of the 'no names' that slowly came to light as the auditors refused to sign off the accounts prepared by Weissenberg.
Someone put enough together to convince other credulous marks to sign up for 'Trump University'. -
Yeah those folks aren’t scientists but they’re al least smart enough to realise what sticks with an audience and sell that.
More than that lot I’d suggest people like Roger stone (whose importance is likely also overstated), and crucially the TV and marketing folks who were paid specifically to turn trump into a brand that stood a political snowflake’s chance in hell.
mespilus
Leshaches
It’s no coincidence he has a large following among the religious fringes: the people who built his persona studied the evangelical playbooks for how to tap that money pipeline.