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Completely agree on this but Eurostar would need government subsidy or nationalisation for this to happen, neither of which is likely under the Tories. And if Labour tried it I’m sure the nativist Tory right would be out claiming it’s only a benefit to metropolitan London elites, so I’m not sure it’s a vote-winner on its own. Would need to be part of a much wider package of public transport reform (which I think could be a vote-winner for Labour)
Why does it have to be about profit? Why not be clever and facilitate active travel and reduce need for cars? When the planet is underwater, your profits, as well as your Strava KOMs are gonna be fucked.
Imagine if they made it a genuinely useful service and priced flights appropriately, how many flights could they cut?