• The IQ is a really interesting bit of design and engineering. Loads of clever tweaks to engine, gearbox, suspension and fuel tank packaging to maximise space and minimise overhangs.

    If you get one of those car nerds will nod knowingly at you.

  • I worked on the launch campaign for the iQ and Toyota thought it was going to revolutionise transport in the UK.

    Unfortunately the Qashqai launched about 18 months before and changed the landscape in the wrong direction.

  • Yeah. Always the way. Merc A Class, i3, Espace etc all failed to have the impact they should. The public just want shiny things.

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