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Yep, Community Clothing is awesome. One of the main differences we are thinking about is made on demand, which stops unsold clothes going straight into landfill. (Not saying that is what happens with CC, just the mainstream fashion brands. CC keep repeating the same styles, rather than changing and following fashion, so I'm sure is another way of addressing the issue)
Is this not very similar to community clothing (aware their stuff not 100% organic) so either suggests a market is there or indeed a competitor to distinguish against.