• What would people like to see on an edit reel? I'm a producer/director but for the past couple of years have been editing docs freelance as some side cash for a couple of very big agencies. Another one asked to see an edit reel the other day. To my mind you'd need to watch more than 30 seconds of transitions as it's about story development. So maybe a bit of technical whozzery and then a few short story arcs?

  • I feel that a reel is just a small selection to hook someone, and that if they are really interested they will ask to see some previous work.

  • I mainly cut ads and short form content but have also cut a few docs.

    For shortform it really is just as many sexy shots as you can cram into as short a time as possible, you really don't want to be longer than a minute, 50 year old creative directors have a worse attention span than a 14 year old tiktoker.

    For docs it's as you say, you need to show more. Depending on what you have I'd be trying to show as much variety as possible so for example if you had 5 scenes at a couple of mins each, try to show as much of your narrative skills as possible, one building tension, one with humour, one with good use of score and/or sfx etc.

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