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Not as simple as that. 2020-1 every mftr, distro and retailer in the western world wanted more bikes, more parts, more than could be made given factory and supply chain shut downs.
The parts and bikes that were available would go to those making the biggest promises of forward commitments to inventory, or at least those in a position to wield that kind of credit and/or actually start making payments on those forwards to guarantee supply.
As things returned to normal, mftr were still turning stuff out (most might have increased supply a bit, but there is only so fast machines wil go with out spec and buying more machines to make parts (i. E kmc chain making machines don't grow on trees). Now things have slowed to pre 2019 levels the stock keeps turning up and the mftrs want paid. The distro are in the middle being squeezed from both sides, add to that the price of credit for them has just about tripled inside a year and you can see how this happens despite a fairly normal number of orders from retailers still being placed.
I (and every other shop) still has stock turning up they was ordered and sometimes even paid for over 2 years ago and will continue to randomly flow in through the front door until mid 2024
Yup. Never really bought anything from them, was well covered from other distro.
Many of the distro are bearing the brunt of what's going on right now, it's not just here though, just back from Copenhagen and the slow down on bike sales has hit shops (and their distributors) hard as well this winter.