What time is it? Watches and horology

Still, as an accountant I'd much rather see the £££ roll in from almost unlimited MoonSwatch sales than a brand awareness change.

This only works short term. When a brand / product becomes too common it loses its appeal as a posh and desirable thing. Lots of firms surrender to this, become super desirable for 5 minutes and grab the quick profit but it fails long term.

North Face sell a lot of jackets now, but they won’t next year.