This partnership is interesting given where the brands sit relative to each other. It's a "hero watch" for Swatch and a "gateway" for Omega? i.e. people buy the Moonswatch because they can't afford the Omega version, but it gets them thinking about buying the real thing when they can.
This partnership is interesting given where the brands sit relative to each other. It's a "hero watch" for Swatch and a "gateway" for Omega? i.e. people buy the Moonswatch because they can't afford the Omega version, but it gets them thinking about buying the real thing when they can.