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  • Well that's pretty Meh. Still not sure what the point of constraining the supply is, they're still just selling at retail so hype doesn't help them. Unless they have an interest in the secondary market so are taking a cut from the higher flipped prices later down the line.

    "Dream Big. Fly Higher" is a bit LLL too.

  • It’s about creating a sense of desirability that, in theory, permeates the whole range. It works. Porsche sell their low-volume cars for 60% less than the resale market shows they could, but the benefit this perceived desirability brings to the brand is vast.

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