Yeah it is pretty wank tbf. They offer a 50% discount when you trade in your old 2x PM rings though but still...
Those black 2x rings do look a bit nicer than the current Red 2x rings. Wondering if they will be cheaper but they look identical other than the colour.
Just gone public anyway
https://www.sram.com/en/sram/road/series/force-axs-d2