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I see no possible benefit in ruining the strong brand with conflicting
Every time Rapha released a new collection there would be vocal cries for bringing back the old stuff. They'd listen, release the merino jerseys and classic shorts that everyone cries for and then shock, nobody buys it and it costs the company thousands.
You're in the minority if you think Rapha kit should still be as it was 10 years ago and that they'd be successful doing that. Nobody is buying that kit. They have to evolve or fail
I don't own much rapha, but the windproof long sleeve MTB top is excellent. Lovely fit. Only second to the Rando shorts IMO. (if they still do them).