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  • new market segments (mtb) and overall attitude ruined the brand many loved.

    I don't own much rapha, but the windproof long sleeve MTB top is excellent. Lovely fit. Only second to the Rando shorts IMO. (if they still do them).

  • I don't doubt it and will take your word for it. I just buy my MTB and gravel gear from brands that specialize in that specific area. I see no possible benefit in ruining the strong brand with conflicting messages.

  • I see no possible benefit in ruining the strong brand with conflicting

    Every time Rapha released a new collection there would be vocal cries for bringing back the old stuff. They'd listen, release the merino jerseys and classic shorts that everyone cries for and then shock, nobody buys it and it costs the company thousands.
    You're in the minority if you think Rapha kit should still be as it was 10 years ago and that they'd be successful doing that. Nobody is buying that kit. They have to evolve or fail

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