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Tbf the council have probably (I am guessing here) done an OK job communicating it to residents but didn't realise every nut job, maga hat wearer and little englander was going to view it as a battle ground against the lizard overlords, imagine there are some underpaid and overworked comms staff at the council having a nightmare and more used to communicating when some road resurfacing is happening or the day for recycling has changed
It is a £35 fine for driving on a filter you don't have a permit for, which rises to £70 if not paid within two weeks and your permit allows you to use any filter for 100 days per year, max three permits per household and applies 7am-7pm
https://oxfordshireguardian.co.uk/oxford-15-minute-city-low-traffic-neighbourhood-ltn/