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Depends where is it I guess. I'm not that well versed on it, because it seems like such a basically obvious thing to do I'm still a bit in shock by the debate.
My understanding is that Cambridge is proposing a congestion charge - so money is being removed from your pocket at a time when things are tight.
Other places drivers are required to drive alternate routes - so their current route to work is being removed resulting in increasing your commute time and fuel cost.
In an ideal world you'd start a load of good stuff/quick wins you can do some PR on, then start on the restrictions, then build out the longer term infrastructure and start to introduce the more punitive/restrictive parts.
Ignoring the proper loons for obvious reasons, the main objection I've heard from normal people is: actual things are being removed, to be replaced with some feels about introducing improvements.