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I've got a mix of clients, most I've been working with for years and we've arrived at the point where I know what they want, what they're sensitive to and they know how to get the most out of the time I spend on their decorating.
It's not difficult to find out the techniques for successful decorating, it's having the time and energy to apply them. I've given advice to friends on materials and tools and how to achieve the finish they want and they are meticulous and achieve a very high standard. I wouldn't say I'm a natural for decorating but I've learnt over a long time, sometimes I wish I hadn't!
Airhead
Ironically this is why your posts make me even less likely to hire painter decorators.
Hearing what goes into a quality job, I can't bare the idea of paying someone to do an average job - that I could probably do myself. Plus we don't have a good enough finish on the walls to warrant paying someone excellent.