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Do you really believe this?
If the big P can do cargos for £11 why would Rapha's production costs be so different?
As someone who's laughed at the faux heritage and second wave materials of the range since the beginning I think that the cargo trousers really sum up the age we live in. R***** have always just been a lifestyle brand. Now that the original owners have cashed in, the race to the bottom begins.
hurricane_run-
If the big P can do cargos for £11 why would Rapha's production costs be so different?
Can Primark engineer shorts to turn transparent over time or a shirt fabric that reliably
develops holes after a short time? Thought not. -
He worked there. I worked there. It’s true. Re primark A) they make utter shit in sweatshops and B) order hundreds and hundreds of thousands of each SKU.
Why are you using asterisks? So weird.
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I believe this.
There is never a product that they buy for £5 and sell for £165
I know a business consultant who helped a company that used to produce some of the Rapha clothing here in Lithuania (as well as some other brands like Scott, maybe Castelli - not sure about that) and of course he couldn't tell me anything concrete but he hinted to me that numbers regarding production costs in Rapha spreadsheet are the highest when comparing with other similar products that sewing company produced.
As far as I know they no longer produce anything here - probably it was too expensive.
sohi
JB
dau
Rapha have a target profit margin on every item, same as every other brand.
They price their products to hit this margin. There is never a product that they buy for £5 and sell for £165. It’s not good business, they’re not supreme and they would sell more if it was cheaper.
If the price is £165 it has cost them the same X% as every other one of their products to make.
Primark will have the same although they will be happy with a tiny margin on huge quantities of low quality shit.