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  • Rapha have a target profit margin on every item, same as every other brand.
    They price their products to hit this margin. There is never a product that they buy for £5 and sell for £165. It’s not good business, they’re not supreme and they would sell more if it was cheaper.
    If the price is £165 it has cost them the same X% as every other one of their products to make.
    Primark will have the same although they will be happy with a tiny margin on huge quantities of low quality shit.

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