• £40 is obviously a lot ££ for some rim tape. You could buy 4 rolls and do 8+ wheels yourself for the same price, but I assume it's a central London bike shop, it was always going to be ridiculously expensive. But you get the sealant for free!

    You just need to get as little done in bike shops as possible. Thankfully things like rim tape are very simple to do yourself.

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