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Given UKIP maxed out at 15% vote share
This isn't going to work for Rishi he doesn't have the same appeal as Johnson to mobilize those voters, and Get Brexit done was a great rallying cry to get the 2016 vote out again.
That's gone now, to the majority of people brexit is done and they can see it shit, small boats, and general culture war stuff isn't cutting through, these voters will go back to not voting or voting for fringe party's.
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Appointing Anderson to such a senior role shows that the UKIP-ification of the Conservative Party is complete.
It definitely hints at who owns the party and the direction they'll have in opposition after they lose - they'll Michael Howard / IDS it for a few years again I guess.
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In chasing their core pensioner vote, they fail to address the concerns of huge swathes of the population and face becoming an irrelevance.
I heard an interesting point that they're effectively appealing to their 1980s voting group - and as time has gone on it is dying out leaving them with an ever decreasing group. Cameron managed to pivot the party to a broader base, but they've lost that.
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I reckon sunak thinks every voter in red wall seats is just like Anderson and this will get them all voting con again.
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Appointing Anderson to such a senior role shows that the UKIP-ification of the Conservative Party is complete. He’s a pub bore at best, and his attraction to voters is extremely limited.
Given UKIP maxed out at 15% vote share, I think, they run the risk of becoming a minority party unless they address this. Their strategy just appears to be non-existent. In chasing their core pensioner vote, they fail to address the concerns of huge swathes of the population and face becoming an irrelevance.