Easily, in the current market their stuff is wildly underpriced.
I’m looking at an off the peg semi custom desk from an online supplier and they start at about 700 and are basically just 3 sheets of ply bolted together, no engineering or design.
Given the name of the place, I’m assuming the prices were partially limited to make sure it was available to relatively normal people, in the vein of John Ruskin and William Morris (John Ruskin wrote an essay called Unto This Last).
Very sad though, the shop in Herne Hill was great.
Yeah looking at the website, they could have got away with another £50-100 on most pieces.