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There's a lot of the network where the Off Peak Single is priced very slightly below the Off Peak Return, for historic reasons explained here:
https://twitter.com/seatsixtyone/status/1622335070903091201
Really interesting link. Last comment is encouraging (i.e. trialling a cheaper single marginally increased overall revenue).
NickCJ
@grams
There's a lot of the network where the Off Peak Single is priced very slightly below the Off Peak Return, for historic reasons explained here:
https://twitter.com/seatsixtyone/status/1622335070903091201
This situation is common on the kind of journeys MPs might make (e.g. London-Oxford). They're not thinking of local fares in Manchester or Glasgow, because of course they're not.
The actual proposal is an extension of this trial on long distance routes:
https://www.lner.co.uk/news/lner-to-trial-simpler-fares/