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Like previously said, direct to consumer is a can of worm, despite being more. Cost effective, it mean customers may struggle to get support nearby or without getting charged for it.
The benefit of a brick and mortar allow us to work with the customer in setting up their bicycles (saying something as simple as taking a short ride to bed in the brakes).
Some D2C work (Canyon) but have experience some really poor workmanship on other D2C, moreso on the ebike type.
Also US is 20mph limit which honestly is too fast.
TBF, Tektro Aries are fine, as long the bike is legal (15mph etc.).
We sell ebikes with them and 180mm rotors (Raleigh), when set up well in a workshop, they can stop you in a dime.