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Cupcakes
That whole bike is clearly a Jan Heine fever dream. The build is contrived
It's the opposite of that, you're just mass-producing junk that is outdated before it even leaves the factory. There's millions of old 4130 MTB frames out there, you don't need to waste a bunch of new tubes and energy on a brand new £700 frameset when you can find the same thing in any shed in the country. If you care about throw-away culture then how can you possibly justify spending £700 on this thing, when you could spend £20 in a bike coop for the same thing and donate the remaining £680 for them to spend on recycling other stuff?
What's next? Maybe I could go and spend £1500 on a brand new CRT TV to combat throw-away culture? Or we could start building new diesel cars to combat throwaway culture?
I can understand bikes like this being made in small quantities for specific customers but this is definitely not combating throw-away culture, it's just consumerism in a different hat