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Idk. I can imagine Musk's brand isn't helping things but people attribute too much to Musk on this.
Tesla used to be one of the only decent EV options. It's not any more.
Same with share price. It was massively over valued - even with whatever "first mover" BS fan bois banged on about priced in. Now it's somewhere closer to where it should be.
hugo7
The Musk effect:
https://www.bbc.co.uk/news/business-64376727