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Umm, not sure I'd count it as a ripoff - it's basically a good ole classic steel bicycle just with more clearance.
Crust might've started the whole instagram build trend and styles/smiles instead of miles attitude but it's not something super innovative or unique that would make it a ripoff.
Also Crust is more in the US market and they're a little bit harder to get in Europe so it might be a good strategic step.
I also like the way it looks.
Brother doing a direct crust ripoff
https://youtu.be/jh-t7tnrNlM
Probs good value