That Starmer fella...

Onward argued that to properly secure its advantage, Starmer’s party needed to appeal more to so-called left authoritarians – those who have leftwing views on economics but are more conservative on social issues, many of whom supported Boris Johnson in 2019.

These represent 61% of all voters, and 78% of potential switchers to Labour, the report says.

The polling involved asking all non-Labour voters about their main reasons for not supporting the party, with 24% agreeing with the reply “It represents the very woke and leftwing” – the second most popular option after “not competent” – and 19% saying “It’s not for people like me, I don’t share its values”.

In 48 of the 60 seats that Labour lost in 2019, Onward said, at least two-thirds of voters were more socially authoritarian than average.

https://www.theguardian.com/politics/2023/jan/20/keir-starmer-labour-could-win-big-with-shift-to-right-on-social-issues-says-thinktank