Coffee is extremely resource-intensive anyway, in terms of water usage in production, transport distance and energy for roasting. This is mostly why it is so expensive.
I'm not really up to speed on this side of things, but is there much of an issue around production not able to meet demand (in terms of driving up the price)? And if so do you know what the main reason(s) for that is? I've always had a bit of an assumption that land availability was a limiting factor but no idea how accurate an assumption that is.
I'm not really up to speed on this side of things, but is there much of an issue around production not able to meet demand (in terms of driving up the price)? And if so do you know what the main reason(s) for that is? I've always had a bit of an assumption that land availability was a limiting factor but no idea how accurate an assumption that is.