In the news

In one example 75% of people agreed with the statement: “People shouldn’t smoke in highly populated areas where other people have to breathe in the cigarette fumes.” But when just two words were changed – “people shouldn’t drive in highly populated areas where other people have to breathe in the car fumes” – only 17% agreed.

Probably reflects the proportions of people who smoke and those that drive.

Similarly, while only 37% of people thought the police needed to take action if someone left their “belongings” in the street and they were stolen, with the word changed to “car” it rose to 87%.

Losing something after 'leaving it in the street' doesn't seem very comparable with having a car stolen.