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Yes, I think that’s it exactly.
No doubt significantly down to silly low interest rates.
My dad bought a brand new bottom-of-the-range Maestro Clubman in 1990. I nagged him unsuccessfully to at least get the LX with central locking and electric front windows. They’d been saving for years for it. I think it was £6k. These days the move would be to put that £6k down and get something for £30k or more.
What I think (?) is quite new is people with perfectly acceptable salaries borrowing insane amounts of money for 'luxury' items. Obviously people who have very little have always had to borrow to make ends meet. But people on Skoda incomes (like me) borrowing double their take-home annual pay to buy a silly Audi hasn't been happening for very long has it?