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Agreed. It doesn't require particularly strenuous exercise tho'. Average 70% MHR based on age, which is why I could run for 20-something mins and then probably just sit on my arse.
What's equally stupid is that 30 mins minimum earns you the maximum of 8 points per day, out of max 40/week. Encourages you to exercise too frequently without enough rest days, particularly if you're trying to fit longer runs in as well.
Seems arbitrary and short sighted. Getting the inactive active won't work with minimum duration, could even work more as a disincentive.