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  • The middle of the end. They know the cars aren’t cool any more. They know they can’t compete with premium cars from experienced manufacturers in terms of product sophistication. So all they can do to try to recapture market share is make them cheaper.

  • I don't see where the Tesla market position in the UK will be in 6 months time. MG have got the value end sewn up, the Koreans own the mid market (and Genesis looks promising further up), and the German and Swedish(sic) brands own the higher end of things.

  • 6 months is maybe a bit quick but I agree completely.

    And, according to my chum in ‘future mobility’ the Chinese car manufacturers are miles ahead in terms of tech and scale so are poised to rock the established order in the west. The MG4 is clearly going to sell by the bucket load, establish proof of concept and begin the influx.

  • The Kia and Hyundai EVs are supposedly excellent, but not cheap.
    They can be specced cheaper, but Tesla’s price drop puts them in serious price competition.

    I’m interested to see what the price drop does with Tesla lease prices, as my RAV4 plug in that I have had on order since May 22 with expected delivery in March 23 has been delayed till Nov 23…

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